Last updated: June 29, 2026

Mirror On The Wall operates this store and website, including all related information, content, features, tools, products and services, in order to provide customers with an online shopping experience (the "Services"). The Services are powered by Shopify.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Where applicable, Mirror On The Wall processes personal information in accordance with South Africa's Protection of Personal Information Act (POPIA).

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

- Contact details including your name, address, billing address, shipping address, phone number, and email address.

- Financial information including payment card information, transaction details, payment confirmations and other payment-related information.

- Account information including usernames, passwords, preferences and settings.

- Transaction information including products viewed, added to cart, purchased, returned, exchanged or cancelled.

- Communications with us including customer support enquiries and correspondence.

- Device information including browser type, IP address, device identifiers and network information.

- Usage information regarding how you interact with and navigate the Services.

Personal Information Sources

We may collect personal information:

- Directly from you when you create an account, place an order or contact us.

- Automatically through cookies and similar technologies.

- From service providers who help us operate our business.

- From business partners and third parties where permitted by law.

How We Use Your Personal Information

We may use your personal information to:

- Process payments.

- Fulfil and deliver orders.

- Manage customer accounts.

- Arrange shipping.

- Process returns, replacements and refunds.

- Provide customer support.

- Improve our products and services.

- Personalise your shopping experience.

- Send promotional communications where permitted by law.

- Prevent fraud and secure our website.

- Comply with legal obligations.

How We Disclose Personal Information

We may disclose personal information:

- To Shopify and trusted service providers assisting with payment processing, fulfilment, analytics, hosting, customer support and shipping.

- To business and marketing partners where required.

- Where required by law.

- To protect our business, customers or legal rights.

- During mergers, acquisitions or other business transactions.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information in order to provide and improve the Services.

Information submitted through our store may be transmitted to Shopify and authorised third parties that assist Shopify in operating its platform.

To learn more, please visit Shopify's Privacy Policy:

https://privacy.shopify.com

Third-Party Websites and Links

Our Services may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of external websites and encourage you to review their privacy policies before providing personal information.

Children's Data

Our Services are not intended for children.

We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it where appropriate.

Security and Retention of Your Information

While we implement reasonable safeguards to protect personal information, no security system can be guaranteed to be completely secure.

We retain personal information only for as long as necessary to:

- Provide our Services.

- Comply with legal obligations.

- Resolve disputes.

- Enforce agreements and policies.

Your Rights and Choices

Depending on applicable law, you may have the right to:

- Access your personal information.

- Correct inaccurate information.

- Request deletion of personal information.

- Request portability of your personal information.

- Manage your marketing preferences.

We may need to verify your identity before processing your request.

To learn more about how Shopify uses your information, please visit:

https://privacy.shopify.com/en

Complaints

If you have concerns about how we process your personal information, please contact us using the details below.

Where applicable, you may also have the right to lodge a complaint with the relevant data protection authority.

International Transfers

Your personal information may be transferred to, stored or processed outside your country of residence.

Where required by law, we take reasonable steps to ensure appropriate safeguards are in place.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal or regulatory changes.

Any updates will be published on this page together with the revised "Last Updated" date.

Contact

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

Mirror On The Wall

Email: info.mirroronthewall@gmail.com

Address: Davenport Road, Durban, KwaZulu-Natal, 4001, South Africa